Words for messages
Words are not enough
To quote one of Tanya’s favorite messaging coaches: Know, like, trust. Alright, that is a bit paraphrased, however, she is right. It’s the essence of marketing. Your clients and customers first need to get to know you before they can like you and eventually move on to trust you. The right copy can help you to become known to the perfect audience. The copy that forms your message. The message that will make your readers come back for more, over and over again, going from knowing you, to liking you, to trusting you.
Products, services, stories
We write copy for products and services, and depending on the purpose, we can create stories that trigger emotions, entertain, astonish, inspire, educate, provoke, or all of it at once. Whether using simple language for SEO-friendly blog posts, composing compelling print brochures, or filling the pages of entire websites and online shops with copy optimized for conversion, our passion for words will always bleed into your brand message.
No matter what people tell you, words and ideas can change the world.
A word of caution
Before we can write your copy, we will want to get to know you and your products and services. We will want to immerse ourselves in your corporate philosophy and we will learn your mission statement by heart. Why? So that our written words are no longer ours but YOURS and the copy we produce attracts the right readers to your products and services. When we decide to work together, you should take this phase into account, both in terms of time and investment.