Words for messages

Words are not enough

To quote one of my favorite messaging coaches: Know, like, trust. Alright, that is a bit paraphrased, however, she is right. It’s the essence of marketing. Your clients and customers first need to get to know you before they can like you and eventually move on to trust you. The right copy can help you to become known to the perfect audience. The copy that forms your message. The message that will make your readers come back for more, over and over again, going from knowing you, to liking you, to trusting you.

Products, services, stories

I write copy for products and services and depending on the purpose, I can create stories that trigger emotions, entertain, astonish, inspire, educate, provoke, or all of it at once. Whether I am using simple language for SEO-friendly blog posts, composing compelling print brochures, or filling the pages of entire websites and online shops with copy optimized for conversion, my passion for words will always bleed into your brand message.

No matter what people tell you, words and ideas can change the world.

Robin Williams

A word of caution

Before I can write your copy, I will want to get to know you and your products and services. I will want to immerse myself in your corporate philosophy and I will learn your mission statement by heart. Why? So that my written words are no longer mine but YOURS and the copy I produce attracts the right readers to your products and services. When we decide to work together, you should take this phase into account, both in terms of time and investment.